About The Serpentarium
Built Around Reptiles.
for the People Who Keep Them.
Since 2009, The Serpentarium has been built around a simple belief: keeping reptiles successfully requires more than simply buying an animal and its supplies. It requires knowledgeable guidance, responsible husbandry, carefully selected products, and a retailer that understands the needs of both the animals and the people who care for them.
Our Story
Built From Passion. Shaped by Experience.
What began as a specialized reptile store grew through years of firsthand experience—caring for animals, educating customers, developing employees, refining husbandry standards, selecting products, building supplier relationships, and learning what reptile keepers truly need from a specialty retailer.
With every store, every customer, and every animal, that experience has helped shape what The Serpentarium is today: a specialized retail brand built around knowledge, responsible husbandry, and a genuine understanding of the reptile community.
The Principle Behind the Brand
Do What's BESt
for the Animal.
Every decision starts there.
From the animals we offer and the products we carry to the guidance we provide, our standards begin with one question: What's best for the animal?
That means responsible husbandry, healthy animals, appropriate habitats, quality nutrition, carefully selected products, and knowledgeable guidance grounded in experience.
Our Mission
Enhancing the lives of our customers by improving the health of their pets.
The Serpentarium Experience
More Than a Reptile Store
The Serpentarium brings the essential elements of successful reptile keeping together in one specialized retail experience—animals, husbandry, nutrition, products, knowledge, and community.
Reptiles
Healthy animals supported by responsible husbandry, knowledgeable care, and standards built around their well-being.
Husbandry
Habitats, lighting, heating, substrates, nutrition, and specialized products selected to support proper reptile care.
Feeders
Reliable access to the live and frozen foods reptile keepers depend on as part of responsible ongoing care.
Knowledge
Experienced guidance that helps customers make informed decisions throughout the life of their pets.
Community
A destination where new and experienced reptile keepers can discover animals, find specialized products, exchange knowledge, and share their passion for reptiles.
THE EXPERIENCE BEHIND THE BRAND
BUILT ON REAL-WORLD EXPERIENCE.
The Serpentarium franchise system is built on years of firsthand experience operating specialized reptile retail stores in multiple states.
That experience has been earned through years of serving customers, caring for thousands of animals, developing hundreds of employees, building long-standing supplier relationships, carefully curating the products reptile keepers rely on, and navigating the day-to-day realities of specialized reptile retail.
Every standard, system, and operating practice behind The Serpentarium today has been shaped by that experience—and continues to be refined through firsthand operation of our stores.
THE INFRASTRUCTURE BEHIND THE SERPENTARIUM
MORE THAN A RETAIL BRAND
Behind The Serpentarium is an integrated business infrastructure built from within the reptile industry—connecting specialized retail with product development, manufacturing, sourcing, and distribution to create a depth of experience that extends far beyond the retail store.
PRODUCT DEVELOPMENT & MANUFACTURING
Lugarti®
Lugarti® brings product development and manufacturing directly into the broader Serpentarium infrastructure. Drawing on firsthand experience with reptiles, retail, and the needs of their keepers, Lugarti develops innovative, purpose-built husbandry products designed to solve real-world challenges and advance the way reptiles are kept.
DISTRIBUTION & SOURCING
Reptile Supply Co.
Reptile Supply Co. strengthens The Serpentarium's broader infrastructure through distribution, sourcing, and purchasing capabilities. Through an extensive network of products, suppliers, and industry relationships, Reptile Supply Co. supports specialized reptile retail with the depth of selection and sourcing experience that comes from serving the reptile industry at scale.
THE SERPENTARIUM ADVANTAGE
Together, these affiliated businesses create The Serpentarium Advantage: a depth of product knowledge, manufacturing insight, sourcing experience, and industry relationships built through direct involvement across multiple levels of the reptile industry.
Built for What Comes Next
We Built the Foundation.
You Can Build What Comes Next.
The Serpentarium has spent years building more than a recognizable retail brand. We have developed operating experience, refined our standards, strengthened our infrastructure, and built a business around a deep understanding of reptiles, their keepers, and the specialized retail environment that serves them.
Through franchising, passionate entrepreneurs have the opportunity to bring The Serpentarium to their own communities and build a business backed by the experience, systems, resources, and infrastructure we have spent years developing.
For the right person, The Serpentarium is more than a franchise opportunity. It's an opportunity to turn a passion for reptiles into something you can build, grow, and call your own.
